Kenya’s best PR campaigns for 2023 recognised
Winning entries demonstrated immense value that effective PR brings to the table.
Avid Public Relations emerged as the winner of the Overall PR Campaign of the Year award for their “Project Sustaining Isuzu East Africa Market Share and Profile Campaign“ at the 23rd edition of the Public Relations Society of Kenya (PRSK) Awards for Excellence.
The Overall PR Campaign of the Year award recognizes an entry from all the winning categories that exhibited outstanding creativity in public relations and the campaign’s measurable outcomes and impact.
Speaking during the awards ceremony, PRSK President Mr. Arik Karani said the awards showcased the power of communication in having real-life impact.
“We’re thrilled to see such exemplary work, and it’s truly inspiring to witness the positive societal impact PR can have. Each participating individual and organization deserves our heartfelt congratulations for their contributions, for they have undoubtedly demonstrated the immense value that PR brings to the table,” said Mr. Karani.
The award program – which has had over 4600 entries since inception – is judged by a panel of judges comprised of 15 industry experts and communicators from government agencies, world-renowned PR agencies, media, and academic institutions.
The list of all the winners and their respective categories are as follows:
CONSUMER RELATIONS CAMPAIGN OF THE YEAR
Winner: Avid Public Relations
Campaign Title: Project Sustaining Isuzu East Africa Market Share and Profile Campaign
CORPORATE PUBLICATION OF THE YEAR
Winner: Hill and Knowlton East Africa Limited
Campaign Title: Lake Turkana Wind Power 2022 Sustainability Report
INTERNAL COMMUNICATION CAMPAIGN OF THE YEAR
Winner: Avid Public Relations
Campaign Title: Project Sustaining Isuzu East Africa Market Share and Profile Campaign
MEDIA RELATIONS CAMPAIGN OF THE YEAR
Winner: Profit and Loss Consulting Limited
Campaign Title: Airtel Kenya Turnaround Narrative
NEW MEDIA PR CAMPAIGN OF THE YEAR
Winner: Engage Burson Cohn and Wolfe
Campaign Title: #CFAOMotorsDrivesKenya Influencer Campaign
PUBLIC SECTOR CAMPAIGN OF THE YEAR
Winner: National Transport and Safety Authority
Campaign Title: Usalama Barabarani
PR EVENT OF THE YEAR
Winner: Inter Management Group (IMG) Kenya Ltd
Campaign Title: Walker Town Nairobi Edition
SOCIAL INVESTMENT CAMPAIGN OF THE YEAR
Winner: Inter Management Group (IMG) Kenya Ltd
Campaign Title: Shikisha Form na Senator
YOUNG PR PROFESSIONAL OF THE YEAR (IN-HOUSE)
Winner: Mr. Jesse Mwitwa of Nyandarua County Government
Jesse showcased exceptional skills in executing PR strategies within an organizational setting, contributing significantly to his company’s success.
YOUNG PR PROFESSIONAL OF THE YEAR (AGENCY)
Winner: Mr. Chrispine Onyango of Irvine Partners
Chrispine demonstrated remarkable prowess in managing diverse PR campaigns for clients, showcasing creativity and strategic thinking.
PRSK GOLDEN HONOURS AWARD
The highest individual and lifetime award, The Golden Honors Award, a non-competitive accolade presented by PRSK, is reserved for members who have significantly contributed to advancing the society’s objectives.
Recipients:
1. Cabinet Secretary for Information, Communication, and the Digital Economy Eliud Owalo
2. Ms. Mary Kizito (posthumously), Daystar University Lecturer
3. Mrs. Eunice Muthamia, the former Acting Director of the Department of Public Communications in the Ministry of Information, Communications, and Technology.
PRSK MORAN AWARD
This award honors and celebrates outstanding achievements, leadership, and contributions of PRSK members in public relations and communication.
PRSK Moran Awards – Agencies
1. Mercy Randa
2. Kamuzu Banda
3. Alfred Nganga
PRSK Moran Awards – Public Sector
1. Sylvia Mudasia Mwichuli
2. Maureen Mambo
3. Wageni Kimani
4. Samwel Kumba
5. Ruth Dero
6. Catherine Butaki