KEPSA, Twiva deploy technology to tackle youth unemployment in Kenya
- Twende Digital Project is part of CFYE’s wider plans to create 230,000 jobs for youth in Africa by 2026.
- Kenya Private Sector Alliance (KEPSA) teamed up with Twiva to boost unemployed youth in urban and rural areas through the Twende Digital Project.
Unemployed youth in Kenya will get opportunities to work online, after the Kenya Private Sector Alliance (KEPSA) teamed up with Twiva to boost unemployed youth in urban and rural areas. The two will be working through the Twende Project that is funded by the challenge Fund for Youth Employment (CFYE).
Selected Small and Medium Entreprises (SMEs) will also receive assistance through the Twende Digital Project to adopt technology in their business processes through intensive capacity building and technical assistance on the use of digital skils and platforms. The SMEs will enjoy digitization services and tools for a year including among others, influencer marketing service credits, linkage to logistics and fulfillment partners, digital marketing training, and digital marketing advisory services.
“As the benefits of digitization become clearer for businesses where they stand to benefit from access to wider markets, more efficient processes, increased productivity, better stock management, and reduced costs; hence the adoption of digitization cannot be ignored,” said Paul Ngugi, Deputy Country Lead CFYE.
Mr. Ngugi added that the Twende Digital Project is part of its wider continental aim in which CFYE plans to create 230,000 jobs for youth in Africa by 2026.
He emphasized that the project will edneavour to provide dignified and fulfilling work as per the African strategy of good jobs and good salaries. Enabling the private sector provide these opportunities is central to this strategy.
“As we aim to elevate the average income of employed youth from less than Ksh 10,000 to approximately Ksh 25,000, the project becomes a catalyst for change, injecting vitality into the lives of young individuals. Job satisfaction rates among the youth are not merely a metric; they represent a shift in the narrative of what it means to find meaningful work,” said Peter Kironji, Chief Executive Officer and Co-founder, Twiva.
Besides increasing income among the youth, the Twende Digital Project will also help bring together an estimated 2.9 million young people who lack employment opportunities in Kenya.
Twende Digital Project will allocate 60pc of opportunities to women-led SMEs.