Sidian Bank Wins big in Think Business Insurance Awards
Sidian Bancassurance Intermediary Limited, a subsidiary of Sidian Bank, has been honoured as one of the top performers at the 2025 Think Business Insurance Awards.
The bancassurance intermediary won a prestigious accolade: The Most Customer-Centric Bancassurance Intermediary, underscoring its unwavering commitment to excellence and innovation in insurance service delivery.
In addition to this win, Sidian Bancassurance also secured the following awards:
● 1st Runner-Up – Best in Non-Life & Non-Embedded Products
● 1st Runner-Up – Best in Life Products
● 2nd Runner-Up – Overall Best Bancassurance Intermediary
The recognition and award ceremony organised by Think Business was held in Nairobi and brought together best-in-class insurance companies, brokers, agents and intermediary businesses.
Chege Thumbi, Sidian Bank CEO, celebrated the win as a validation of the bank’s mission: “We are committed to making insurance accessible and affordable, thereby enhancing the financial well-being of our customers across the country. These awards reflect the tangible impact of our efforts and fuel our drive to innovate further. As we execute our growth strategy, we remain steadfast in our role as the true Home of Biashara Banking.”
Sidian Bancassurance Intermediary continues to support and innovate around retail and SME customers, offering scalable insurance products and services.
While industry award ceremonies often come loaded with predictable corporate back-patting, Sidian’s haul this year signals something more tangible: an increasingly aggressive push into the often-underserved segment of small business owners and individual clients, sectors where insurance penetration remains low but the potential is enormous.
The wins and awards highlight the bank’s innovative approach to financial inclusion, demonstrating how its bancassurance business is innovative, personalised to fit different customer needs and customer-focused.
The awards are part of an annual event by Think Business, which seeks to recognize performance and innovation in Kenya’s insurance sector — a sector that has, in recent years, come under pressure to reinvent itself amid rising customer expectations and increasing digital disruption.
The bank says it will continue investing in personalised insurance solutions tailored for entrepreneurs and retail clients — a space that many legacy players have typically neglected in favour of more corporate-friendly offerings.
